Digital Sign Maker Helps Local Biz Grow
It’s a fitting slogan for a man who owns Dollar Signs of New Jersey, a digital in-store advertising network aimed at small- and medium-sized businesses that are looking for ways to spread the word through Central Jersey.
Incorporated in January, Dollar Signs has built and maintains a digital advertising network that is displayed on TV screens of varying sizes — ranging from 17 to 26 inches — in participating offices or stores.
Clients can opt to advertise on the network and display a screen or work with the company to create photo slides for the cooperative without hanging a digital sign.
The slides generally number from three to four per business and run for five seconds each, so it’s some 15 to 20 seconds of advertising that rotates with slides from other businesses. Slides can include explanations or photos of products or services, as well as descriptions of special services, locations and contact information.
“People are captive and they’re looking up and they’re catching one or two or three ads just paying their bill,” Hurley said of customers who see the ads in stores. “They (clients) know they’re going to be top of mind. That’s the value I think they see.”
Clients, which also receive free listings on the Dollar Signs Web site, include Toscana’s in Bridgewater, Branchburg Family Golf Center and Somerville School of Music.
Other features on the network include in-store promotions, periodic trivia questions and free advertising for municipal agencies or nonprofit organizations, such as Operation Shoebox, the American Heart Association and Autism Speaks.
“It is a product whose time has come because the prices of the signage, the technology, has gotten to the point where it’s very reasonable,” said Hurley, a former bonds broker and software salesman who operates the new venture with wife Lynne, a Bridgewater-Raritan school board member.
Hurley said he hopes to be able to make the network wireless to offer the ability to change ads on a moment’s notice or to add video capability.
“It’s a local business, and we’re helping local businesses grow,” he said.
ARTICLE BY BRANDON LAUSCH, STAFF WRITER, COURIER NEWS
SEPTEMBER 25, 2009
Tell a friend: Share on Twitter · Share on Facebook · Send by Email
