Innovative Digital Signage System Turns Dead Time Into Dollars
PRESS RELEASE
INNOVATIVE DIGITAL SIGNAGE SYSTEM TURNS DEAD TIME INTO DOLLARS
Bridgewater, NJ, July, 2009 – When was the last time you sat in the waiting room of a doctor’s office or an auto repair shop with nothing to do except read year-old copies of People Magazine or Car & Driver? Chances are, it did nothing to improve your image of the business. But now there’s an easy way for local merchants to make the waiting experience much more pleasant for their customers without investing large amounts of money in electronics and other entertainment media.
“We place a large flat screen monitor – one that looks like the flat screen high definition TV you probably have in your home – in the lobby, cafeteria or waiting area of local retail businesses,” says Rich Hurley, President of Dollar Signs of New Jersey (www.dollarsignsdpanj.com). “Each flat screen monitor displays advertisements for other local businesses, many of which use them to promote special sales or services. Approximately ten ads, which are displayed for about one minute each, rotate in a predetermined sequence, interspersed with announcements of local civic and charitable events. The idea is to place customers in comfortable surroundings where they can relax and enjoy the time they spend waiting.”
Dollar Signs of New Jersey handles all the hardware and software requirements at minimal expense to the local merchant. “We derive our income from the local advertisers whose messages rotate on the screen,” Hurley explains. “Merchants hosting the screens can display their own advertisements at a significantly discounted rate. In addition, charitable organizations are allowed free spots on a first-come-first-served basis. Operation Shoebox, The Hunterdon Land Trust and the Bridgewater Police Department, for example, have all taken advantage of the medium to get their messages out to the local community.”
Advertisers are encouraged to use the medium to post friendly reminders of locally available products and services,” Hurley emphasizes. “Our roster of local advertisers, for example, includes family friendly businesses like Powerhouse Gym in Bridgewater, Huggables Hallmark of Branchburg, Somerville School of Music in Somerville, Candy Bouquet of Branchburg and even the Somerset Patriots baseball team. Their ads can be viewed on our website.”
An added benefit to advertisers is a free business listing on the Dollar Signs of New Jersey website with links to their own websites. “Our goal is to draw additional traffic to our advertisers’ websites,” Hurley explains. “We are very aware of the role of the internet in generating increased business and have designed our own website with this in mind.”
But local merchants are not the only ones who benefit from digital signage. In a recent study conducted by Arbitron and Scarborough, 40 percent of consumers interviewed said that they took note of or viewed the entire ad being displayed. After reading the ad, 68 percent of shoppers said that in-store messages influenced their purchase decisions and 44 percent said they would buy a product or service other than the one they originally intended to purchase.
Advertisers, of course, also value digital displays. “A woman who was getting her car serviced at North Plainfield Nissan and saw our ad on their display came in the other day and told me she lived in Bridgewater and had no idea I was located here,” recalls Karin of Candy Bouquet. “She was so excited because she was trying to decide what to do for her niece who was receiving her First Holy Communion. She bought a big bouquet and said she would be back in the future.”
Merchants who are interested in learning more about digital displays and Dollar Signs of New Jersey can e-mail Hurley at rich@dollarsignsdpanj.com or call his office at (908) 526-1371.
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Note to Editor: Photos of flat screen monitors with advertisements displayed are available upon request.
FOR IMMEDIATE RELEASE
Media Contact:
Robert P. Baker
Copy To Go, Inc.
(908) 369-7645
writer@technicalcopytogo.com
For more information, contact:
Richard Hurley
Dollar Signs of New Jersey
726 Route 202 Suite 320-135
Bridgewater, NJ 08807
(908) 526-1371
rich@dollarsignsdpanj.com
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